What is Digital Marketing?
Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
5 Types of Digital Marketing Strategies
- Affiliate Marketing.
- Social Media Marketing Platforms.
- Influencer Marketing.
- Search Engine Optimization (SEO)
- Mobile Marketing.
1. Affiliate Marketing
what is affiliate marketing…?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
How Does Affiliate Marketing Work?
Affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit.
To make this work, three different parties must be involved:
- Seller and product creators.
- The affiliate or advertiser.
- The consumer.
- Seller and product creators
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials.
- The affiliate or publisher
Publisher can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers.
It promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product.
- The consumer
Whether the consumer knows it or not, they are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites.
How to find affiliate programs
If you’re wondering how to get your feet wet in affiliate marketing, you’ve got a few options. Not every company offers affiliate programs—some businesses manage their own affiliate programs while others use an affiliate network.
An easy way to find affiliate programs is to visit an affiliate marketplace or platform. Browse your niche to find top performing affiliate platforms.
Here are some of the most popular:
- Affiliate Network
- Avant Link
- Flex Offers
- Revenue Wire
- Click Bank
2. Social Media Marketing Platforms
What Is Social Media Marketing…?
Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
How Social Media Marketing (SMM) Works
Social media has changed the way we function as a society, including the way we connect with one another. As platforms like Facebook, Twitter, and Instagram took off, businesses also took notice.
Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it.
According to Buffer, there are five key pillars of social media marketing:
- Planning and Publishing
- Listening and Engagement
- Analytics and Reporting
3. Influencer Marketing
What Is Influencer Marketing
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field
Types of social media influencers
In fact, for many brands, influencers with a smaller but dedicated or niche follower base might be more effective. Influencers with 15,000 followers have some of the highest engagement rates on all platforms*. The cost, of course, can also be much lower.
Let’s look at the different types of Instagram influencers based on audience size. There’s no strict cut-off for audience size, but generally the types of influencers are broken down as:
Nano-influencers:– 10,000 followers or fewer, like mommy blogger Lindsay Gallimore (8.3K followers)
Micro-influencers:- 10,000 to 100,000 followers, like lifestyle blogger Sharon Mendelaoui (13.5K followers)
Macro-influencers:- 100,000 to 1 million followers, like food and travel creator Jean Lee (115K followers)
Mega-influencers:- 1 million+ followers, like TikTok star Savannah LaBrant (28.3M followers)
4. Search Engine Optimization (SEO)
What Is Search Engine Optimization (SEO)…?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Why is SEO important for marketing..?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.
Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
5. Mobile Marketing
What Is Mobile Marketing…?
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
How Does Mobile Marketing Work…?
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Why You Need a Mobile Marketing Strategy…?
Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens.
According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option.